TurboTax for Online Banking

TurboTax for Online Banking. The only tax preparation software that is integrated with Internet Banking!

Grow deposits and build loyalty by giving your customers/members access to TurboTax Online within Internet Banking. By promoting TurboTax for Online Banking, you’ll capture a greater share of tax refund deposits and more referrals from customers/members.

94% of TurboTax for Online Banking users who used direct deposit for their refund sent it to their host institution.¹

This is an amazing statistic and your opportunity to generate new deposit growth. Consider the following:

• $2,683 was the average individual income tax return refund in 2009.
• 73% of all individual income tax returns received a refund in 2009.
   
  

Now is the time to take advantage of this unique opportunity.

• A greater share of tax refund deposits for your institution. Your institution is set as the default account for deposit.
• Strong marketing support…for free. Digital Insight will execute marketing campaigns on your behalf to help you promote this product to your customers/members at no cost to you.
• No cost to your financial institution. This product will be rolled out via Internet Banking release and will not require any implementation effort on your part.
• Increased loyalty and referrals. According to a survey of TurboTax for Online Banking users, 89% said that they view their financial institution more favorably because of the product offering, and 47% said that they would be more likely to recommend their financial institution to friends and family.

TurboTax for Online Banking offers an array of benefits to your customers/members:

• Faster refunds. Direct deposit to FI account gets end users their refund in the fastest way possible.
• Discounted tax preparation. Users receive a 15% discount on TurboTax Online paid federal editions.
• Ease of Use. Users receive step by step instruction and special guidance for 1st time users

^1. 2009 TurboTax for Online Banking pilot program test results